Famous Among Friends

Challenge: Bud Light is America’s #1 Light Lager, probably because its an easy choice for hanging out with friends. But when it comes to shopper-specific marketing, the approach on how to get BL in baskets and on checks needed to be channel-specific.

Solution: A unique data-led strategy was applied to each channel. For grocery, it is all about satisfying the shoppers’ need for variety. For c-store, it means changing the mindset to consider enjoying with others. And for the on-premise, its making it rewarding when it is the first call of the night.

Strong, Like Me

Challenge: During back-to-school, FIVE STAR® stands out among its competitors with its Built Strong to Last Long™ proposition. But how could we more closely tie this brand’s core value to our teen-targets’ hectic, stress-filled lives?

Solution: We introduced a new campaign that reflects the emotional power of inner and outer strength. With “Strong Like You” we experience the life of FIVE STAR®products over the course of an entire school year through the eyes of a student–and all of the academic, physical, and emotional challenges they face. The takeaway: Both FIVE STAR®, and the students who carry them, are strong enough to withstand anything the school year throws at them.

For a Good Time Call…Ritas

Challenge: In the flavored malt beverage category, Ritas is the “crazy aunt” of the ABI family–unapologetically sweet, bold and sassy. We wanted to make damn sure that Rita’s was just as quirky in the retail environment.

Solution: We created an immersive retail experience that would keep shoppers entertained and engaged. With interactive displays, digital extensions and value added packaging.

Grab a Good Mood

Challenge: Danone was interested in getting consumers to add “one more cup” to their daily yogurt quota. How could we get consumers to consider adding more yogurt to other parts of their day besides breakfast?

Solution: Through proprietary research we were able to uncover the mood boosting benefits of yogurt (hint: it has to do with a healthy gut)! Through a fully-integrated program we were able to show consumers just how easy it is to incorporate more yogurt into their daily lives and capture that ever-elusive good mood!

Show Us Your Skin

Challenge: Dove is famously known for its “1/4 moisiture” claim and “campaign for real beauty”. Dove lovers are loyal to the core and can’t help but shout it from the roof tops. So how could we harness the power of these evangelists to attract new users to the category?

Solution: We created a first-of-its-kind “largest living ad campaign” that featured all of our most loyal Dove users, in real-time. The campaign featured; print ads with an AR app, a gallery site where you could create and search for your ad, dynamic media, and a LIVE billboard in Times Square that captured your picture and emailed it to you when you were featured.

Do More

Challenge: The Degree consumer is active, to say the least. She is constantly pushing herself to the limits and challenging herself physically and mentally. Degree wanted to play a role in helping her achieve her personal best in the digital space.

Solution: Our approach to digital needed to reflect that mindset. Along the consumer journey, we were able to intersect her through compelling content that served as inspiration, tools that helped track her progression, and rewarded her through social currency as celebration.

Shake Up Your “Scents” of…

Challenge: People who love to launder with Snuggle, love it for its snuggly fresh scent. So Henkel wanted to launch an in-wash scent booster that claims to make that iconic scent last for up to 100 days.

Solution: To pay off the lasting power of 100 days, we launched a digital campaign during the 100 days of summer. We encouraged scent-seekers to awaken their sniffers with content that inspired them to enjoy even more family togetherness, no matter where their adventures took them.

Superhero Dads

Challenge: Dove Men+Care believes that care makes a man stronger. So how could we show Dad just how much his caring side means to us on Father’s Day?

Solution: We created a Facebook App that turned Dad’s every day acts of kindness into custom superheroes! Through Facebook Connect, we were able to pull-in profile pics as well as some unique data points to create a fully personalized superhero comic book cover that could be downloaded and shared.

The Ultra Way to Holiday

Challenge: Michelob Ultra is winning with the fitness-minded consumer. But where does healthier choices fit into the holiday season, particularly in the grocery channel?

Solution: Enter a strategic partnership with Safeway/Albertson’s meal kit solution: Plated. We co-created meal kit solutions inspired my winter activities and healthful food trends that pair perfectly with an ice cold Michelob Ultra.

Reach for the Horizon

Challenge: Horizon Organic shelf-stable milk boxes are a game changer when it comes to kids on the go. Danone wanted to make sure that they got center stage during the overcrowded back-to-school timeframe.

Solution: Tapping into the mindset of over-achiever moms everywhere, we positioned Horizon Organic not only as the perfect lunch box solution, but also the best nutritional choice to help kids realize their full potential. The program included; custom landing pages on e-commerce, in-pack writable stickers, a charitable overlay and an exclusive partnerships with Cat & Jack.

March Match-Ups

Challenge: How could Dove Men+Care capture the attention of “second-screen” watchers during March Madness?

Solution: We created a fully-integrated digital promotion as enthralling as the tournament itself! Each round, two unique, basketball fan-focused prizes per pitted against each other. With video commentary from Jay Bilas, and real-time game changer updates, fans could make their pick for a chance to win that weeks prize bracket.

Awaken Your Senses

Challenge: Dole Salads wanted to inspire creativity and healthful choices for their consumers – beyond your typical salad.

Solution: We created a robust content calendar that changed with the seasons. Content updates included; inspirational recipes, how-to videos, articles, new product launches and promotions as well as supporting the core brands.

Our Past, Your Present

Challenge: Budweiser teamed up with Jim Beam to create Budweiser Copper Lager–aged on real Jim Beam Bourbon barrel staves. So how could we create excitement around these two iconic, American brands coming together?

Solution: Budweiser and Jim Beam were among the first beverages enjoyed by Americans at the end of the prohibition. And because Copper Lager was created in small batch, limited-edition quantities, what better way to bring it to the modern-day consumer than recreating the speakeasy experience both at retail and at home.

Juicy Waters / Juicy Juice + Protein / Fruitifuls Organic

Challenge: Juicy Juice wanted to create some excitement around their new product lines. But how could we make sure that each innovation stood on its own, while living under the Juicy Juice family?

Solution: We created a series of videos that all used a form of animation for eye-catching appeal, but each had its own unique style and message to deliver.

Stay in the Game

Challenge: When it comes to feminine care, the brand a woman chooses first, is likely one she will stick with. How could the Playtex Sport brand appeal to the young, physically and digitally active consumer?

Solution: Our data-driven insights told us a staggering fact about the drop-off rate of young women’s participation in sports once they hit puberty. We also know that an active lifestyle is an integral part of one’s overall health and well-being–especially at this impressionable age. So we created a social activation that would not only encourage girls to stay in the game, but reward them for their commitment as well.

Welcome to St. Ives

Water Has Arrived

Challenge: Nestle Waters asked us to reinvent the customer relationship experience for their in-home delivery to help position them as the clear leader in the category.

Solution: We developed a best-in-class customer experience lifecycle strategy that starts with recruiting new users to the category, upselling existing members, customized ordering capabilities that fit individual needs and lifestyle, white glove delivery service, and a frictionless loyalty program.

#StrengthNotStress

Challenge: Bud Light is America’s #1 Light Lager, probably because its an easy choice for hanging out with friends. But when it comes to shopper-specific marketing, the approach on how to get BL in baskets and on checks needed to be channel-specific.

Solution: A unique data-led strategy was applied to each channel. For grocery, it is all about satisfying the shoppers’ need for variety. For c-store, it means changing the mindset to consider enjoying with others. And for the on-premise, its making it rewarding when it is the first call of the night.

#StrengthNotStress Social Campaign

Power Up Greens

Challenge: To stay ahead of the kale trend, Dole wanted to launch a line of super-green greens that stood out from their competitors.

Solution: We helped launch “Power Up Greens” with a bold brand identity and custom recipe content.

Famous Among Friends

Challenge: Bud Light is America’s #1 Light Lager, probably because its an easy choice for hanging out with friends. But when it comes to shopper-specific marketing, the approach on how to get BL in baskets and on checks needed to be channel-specific.

Solution: A unique data-led strategy was applied to each channel. For grocery, it is all about satisfying the shoppers’ need for variety. For c-store, it means changing the mindset to consider enjoying with others. And for the on-premise, its making it rewarding when it is the first call of the night.